NEW YORK (CNNMoney.com) — The percentage of car shoppers considering hybrid vehicles has declined in the past year, according to a survey released Tuesday by J.D. Power and Associates.
Fifty percent of new vehicle shoppers surveyed said they are considering a gasoline/hybrid electric vehicle. That’s down from 57 percent last year.
“In the 2006 study, we found consumers often overestimated the fuel efficiency of hybrid-electric vehicles, and the decrease in consideration of hybrids in 2007 may be a result of their more realistic understanding of the actual fuel economy capabilities,” said Mike Marshall, director of automotive emerging technologies at J.D. Power.