BMW Group Prepares to Launch Diesel in Canada

From Ancaster News

BMW plans the launch of its performance-oriented and efficient diesel engines in Canada and the United States for 2008.

For the BMW Group, the offer of North American diesel models is a long-term oriented sustainable commitment. Therefore, an enhanced concept for minimum exhaust gas emissions has been developed for this engine to meet the strict emission standards in effect in California as well as the rest of the US and Canada. All potential BMW customers here will be able to choose an efficient and future-oriented technology with minimum environmental impact.

While the BMW Group has been offering diesel vehicles in Europe since 1983 and 67 per cent of the BMW sales there are diesel models today, the acceptance of this type of engine has been increasing among potential vehicle customers in North America.

As in Europe, the BMW advanced diesels should establish themselves as a sporty, clean and efficient choice in Canada and the US, and further contribute to the unique reputation they have earned among independent experts. The jury of the prestigious Engine of the Year Award has already granted this award to the BMW Diesel engines several times, particularly emphasizing their unequaled harmony of dynamic performance, innovative technology, surprisingly low fuel consumption and a smoothness untypical of a diesel.

The diesel models destined for our shores are an integral part of the EfficientDynamics corporate strategy which integrates a combination of short-term, mid-term and long-term measures for the continued reduction of fuel consumption and emissions while at the same time enhancing the performance and driving characteristics which are such a hallmark of BMW. For instance, through measures like the introduction of the fully variable valve control VALVETRONIC in 2001, BMW achieved a greater improvement in fleet average fuel consumption than any other brand on the market.

In the long term, the BMW Group favors hydrogen as a sustainable source of energy. The type designations and specifications of the BMW diesel vehicles for the Canada US will be announced at a later point in time.

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