Audi adjusts to American way - Carmaker wants to widen reach of its U.S. market with more provocative advertising.
November 16th, 2006
From Detroit News
WASHINGTON — Audi of America is mounting an effort to reshape its image away from world-class German engineering to be “more American,” its top U.S. executive said Wednesday.
Johan de Nysschen, executive vice president in charge of Audi of America — the Auburn Hills subsidiary of German-based Volkswagen, said the company wants to reposition its brand as it targets two key growth areas: North America and Asia, especially China, India and Japan.