With crude barrels having dropped again for the seventh straight day to $63.76 we’re actually starting to see some locations drop their diesel prices.  It really depends where you go right now.  It hurts resellers who have a larger supply to to get rid of since they had to buy it at such a higher price so it may still take a bit longer to see the price reflected everywhere.  However, there are some locations in Ohio where the price has fallen up to $.36 a gallon.  Hopefully that’s the same in the rest of the nation.

Article

Nova Energy Holding is changing their name to Nova Biosource Fuels.  They did this to better reflect their business.

“The core of our business is the production of biodiesel, which can be used in diesel engines with no modifications as 100 percent biodiesel, or blended with petroleum diesel to make an alternative fuel that has the ability to extend engine life and decrease operating expense due to the increase in engine lubricity,” said Nova Chairman and CEO Kenneth Hern. “The Board wanted the name of our company to emphasize that we produce renewable fuel products from animal and vegetable based fats, oils and greases. Our biodiesel fuel burns cleaner than 100-percent petroleum diesel; it’s better for our environment; it can make use of animal and vegetable waste products so that they no longer must be burned or disposed of in landfills; and it is less expensive at the pump for diesel-fueled vehicles.”

I work in marketing and to change your branding is a huge deal, but that’s probably pretty obvious.  So if they feel that their company will benefit more by changing their name to relate to bio-fuels that’s just another sign of the coming times.

“Our new company name encompasses the truly ingenious resources we have at Nova by incorporating the legacy name of our engineering group and communicating that we produce alternative fuel products that have a dramatic and positive impact on our nation’s environment,” Hern added.

Press Release