The article at the end i’m referring to was actually done July 7th, but I just wanted to comment on the lack of diesel advertising.
VW’s has been having a very successful year especially within the last 6 months since they’ve been concentrating on entry and mid-level vehicles. The return of the rabbit has been great for them, and I do like their commercial of all the Rabbits going around town until they’ve multiplied like rabbits so much they can’t move. It’s “cute” and I agree they’ve been marketing very well. If I had a pimped out ride I’d want to “un-pimp my ride”…..okay, I didn’t really like those commercials, but I did remember them.
Rabbit Commercial
Unpimp my ride
However, I’ve never seen any advertising for their diesel cars like the Jetta, Golf, and V10 Touareg. Lucky for them this news story is gushing about how well the Touareg performs and that it’s 50 state compliant. VW also gets to claim they were “clean” first with the Touareg being the first light duty vehicle to incorporate a particulate filter. The Touareg also has 310hp and 553lbs.-ft. of torque at only 2000 rpms, while still getting 30% better mileage than the gasser.
It also goes on to say how the diesel Touaregs took 1st, 2nd, and 3rd(Luxury SUV class) at the Pikes Peak Invitational with no other changes than the safety requirements to run. Why is it everytime a diesel is competing in a race against gassers it seems to be winning? I’m sure those pesky refueling stops that they don’t have to do as frequently on the road or in a race are helping. So congrats again to VW for winning another race. GM, FoMoCo, and DC you may want to be taking notes.